Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million
I read this morning that Radian 6, the social monitoring tool was just acquired by Salesforce for $326mm. I’ve had the opportunity to use Radian 6 before and I will say that there are much better services out there. I am not sure what exactly justifies this price tag. I found the service to be a bit primitive. It literally scraped the internet for any relevant mentions.
Maybe I don’t see what Salesforce sees in Radian 6. Do you?
